5 Retailers Who Make The Most Out of Social Media

There are many retailers and brands who have embraced using social media to communicate and provide customer service to their fans.  Here are 5 retailers who have effectively and successfully incorporated social media into their marketing strategy:

1)  NEXT  NEXT

Next was named the top retailer for social customer service in 2013.  By promoting products and hosting competitions, the company has also achieved increased brand awareness.  With over 1.4 million fans on Facebook, Next succeeds in its continued efforts towards customer service in 2015.  Their Facebook page engages their fans by, not only providing customer service, but by also allowing fans to post questions or complaints on their wall. They do not delete or try to hide any negative comments to show that they are being as transparent as possible on social media. Next also utilizes the ‘Notes’ section to post the terms and condition of any of its competitions and offers along with any critical recall notices.

Next also supports two Twitter accounts – @NextOfficial and @NextHelp.  @ NextOfficial is used to feature store products while @NextHelp is utilized for customer service inquiries. This help account allows for customer service 24 hours a day, 7 days a week.  Response time is important for customer service and, since it has a dedicated account, the promotional account is not tied up with inquiries or comments.

The retailer uses its Instagram account as a tool for advertising and promoting products and clothing in style photos.  Next creates Pinterest boards using products from its own website and re-pins from other Pinterest accounts.  This allows users to create a wish list of products they like as they pin them their own boards.

2) IKEA  Ikea-1432

IKEA is one of first retailers to implement a digital mode of marketing.  They have maximized their use of social media by showcasing a digital catalogue which it the core of its marketing strategy.

The retailer maintains a strong presence on social media.  IKEA’s Facebook page links to photo albums and YouTube clips to engage its infinite worldwide fans.  They maintain separate twitter feeds for all of their country-specific twitter pages.  IKEA engages their followers on Twitter in such campaigns as celebrating the ‘Bring your Own Friends Day’ (BYOF). The retailer also visually represents its products on Pinterest.

3) TESCO      tesco1

Tesco has over 1.6 million fans on Facebook and uses this platform to interact with customers.  This retailer is a shining example of how to use social media as a means to provide customer service and engage with fans.  Their social media strategy is so important to the company, Tesco’s social media guidelines are published online.

Tesco uses social media to educate and entertain followers as well.  They are careful to post one or two updates daily about their brand to provide information, not just promotions.  With multiple Twitter accounts, Tesco has been able to direct and focus messages tailored to specific customer segments, freeing up its main account to provide customer service.

Tesco explains its Pinterest profile as “inspiring home ideas, delicious recipes and tips for healthy living”.  Some of the retailer’s success on Pinterest is due to the fact that it includes content from outside sources, not just self-promoting content.  Tesco also maintains a Google+ page and regularly posts promotional content and news about its brand.

3) WALGREEN’S    walgreens logo

Walgreen’s allocates its resources to structuring services in mobile, social, and the web.  Their goal is to offer rich content to develop loyal customers. Using Facebook’s Timeline, Walgreens wants to make the past is seen as important and interesting as the present.  By featuring brands with a strong heritage, the retailer wants to create dialogue which is more meaningful and emotionally connecting to fans.

Walgreen’s utilizes “sponsored conversations” promoted by paid bloggers and Tweets to sway customers over to its pharmacy benefits plan.  They have employed Social Spark which matches bloggers and advertisers and have even contracted mommy bloggers to influence others. Walgreen’s has also paid Twitter to feature “#ILoveWalgreens” as a promoted trend.

4) MARKS & SPENCER   Marks_&_Spencer,_The_Mall_Athens

The retailer, Marks & Spencer, has attributed much of their sales to social media.  Recently they updated their website to include options for customer feedback.  They have utilize Facebook to build a community within their 2 million plus followers. Facebook also gives them a platform to promote their brand and engage with customers through rich media such as photos, video, articles from their website. Marks & Spencer uses Twitter to give helpful tips and to inform followers on products and offers.  Unlike many other brands, they to do offer much customer service on Twitter.

Wal-mart5) WALMART

Walmart wanted to improve and grow their relationship with their customers and stakeholders through social media.  As the world’s largest retailer, they needed to manage, promote, and improve their reputation.  Walmart’s strategy was to use the power of social media to give the company a direct voice to the people.  They developed a structure on Twitter which mirrored their corporate initiatives and set up handles like @walmartgreen, @walmarthealthy, and @walmarthub to provide collective information.  With access to real-time data, they were able to identify, research, and quickly respond to customers with unique critical situations.

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5 RESTAURANTS WHO EXCEL AT USING SOCIAL MEDIA

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Many companies in the restaurant industry are actively using social media to reach their customers in order to build and cultivate their communities.  Strong regional brands are even nurturing cult-like followings with their loyalty programs.  Here are 5 well-known restaurants which are using social media effectively.

  1. McDonald’s  McDonald's logo

McDonald’s is by far the best at utilizing social media to promote their business.  They are ranked number one across all seven key metrics and have almost 70 million followers across all stores, regions, countries, and platforms.  The company ranks #15 on engagement ratio with only 2% of their audience interacting with content.

The company is using social media to focus on Millenials’ concerns about the quality of their products. They are hoping to set the record straight by running a transparency campaign in which these consumers answer questions about their products, food packaging, and ingredients.

McDonald’s uses their social media accounts to advertise new products, promote sweepstakes, and report on community engagement.  Positioning their brand as a all natural, healthy choice for the whole family, they work hard at connecting with their customers through social media.

  1. Wingstop  wingstop_logo_PNG

Although McDonald’s has a larger audience in numbers, Wingstop proves that a huge audience isn’t the only way to win at social. With 30% of their almost 1 million followers engaging with their content. Wingstop proves that communicating effectively with their consumers pays off.

Wingstop targets chicken lovers and sports fanatics. By engaging this audience through featuring the social activity of passionate fans on their website, they have created a community of loyal brand advocates.  Such a high percentage of engagement shows that the company knows how to produce meaningful, targeted content that is relevant to their fans.

  1. Yum! Brands (KFC, Pizza Hut,Taco Bell)

KFC, Pizza Hut, and Taco Bell are three restaurants within the Yum! Brands company which take using social media seriously.  kfc_logo

KFC is ranked #2 on engagement ratio.  It uses social media to highlight their family values messaging and to promote their primary product of fried chicken.

Pizza Hut concentrates on using digital and social media to feature new pizza recipes and holds 17% of the market share. By taking advantage of their customers obsessive love of pizza, Pizza Hut engages with these consumers across all platforms.

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Taco Bell focuses their social media presence on networks like Snapchat and Vine.  They aggressively target and engage with millennials who reverently use these platforms.

  1. Wendy’s  o-WENDYS-HIDDEN-MESSAGE-570

Wendy’s ranks high on engagement with 350,000 interactions across all social platforms.  The company produces content that encourages its followers to interact with.  Using a casual and friendly manner, the brand supports followers to like, share, and retweet.  Using social CRM, they address complaints quickly, especially on Twitter, in order to retain every customer.

  1. Domino’s  new-dominos-logo

By prioritizing their use of digital and social media, Domino’s earned 228 million impressions which helped them to maintain market share in a competitive category.  These earned impressions reveal how customers appreciate Domino’s content and actively share it within their networks. Because Domino’s creates share-worthy content within social media, followers have become brand advocates.

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How Social CRM is Critical for Success

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The rise of social media has had a enormous impact on how consumers make decisions about their purchases and how brands interact with customer throughout the purchase cycle. For both B2B and B2C industries, social now plays a fundamental role in decision-making and brand advocacy.

Social CRM is defined as customer relationship management through the use of social networking sites, such as Facebook or Twitter.  The goal of Social CRM is to improve your customer’s relationship with your business. By engaging the customer, you can get their opinions and ideas, as well as, getting insight on how to improve the customer experience.

social crmSocial CRM is the way of the future in customer management.  By having the consumer’s voice in your pocket, you can immediately be aware of areas that needs to be fixed or updated within your business.  The growing influence of social media has made it very important for businesses to learn about the social behavior of their customers. Social media mentions can provide useful insight on customer experience, product performance and brand positioning and management. This same platform can also be used in promoting products and offers.

Social CRM takes customer relationship management to a new level with the advantage of data exchange performed in real-time.  Since consumers are the ones driving the market today, companies must now focus more on the customer. Social CRM allows for the most accurate analytics and enables the use of social media to engage customers with more personable interactions within a managed community.  Instead of marketing or pushing messages to customers, brands now talk to and collaborate with customers to solve business problems, empower customers to shape their own experiences and build customer relationships, which will hopefully turn into customer advocates.

Social media can be your best asset when it comes to customer service and support. It is Social-CRMmade for creating opportunities for long-term mutually beneficial relationships.  The customer care you provide after a purchase is just as essential as the support you offer during the selling process.  Once a customer has chosen you as their supplier, you shouldn’t just let them walk away.  You should build on the now existing connection and provide opportunities for feedback, issue management, reviews, and follow-up support.  Each customer interaction with your social network sends a barrage of notifications throughout their network, letting others know that you took the time and made the effort to engage about your product or business.  This can strike a vote of confidence which may bring in new customers to your brand.

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7 Reasons Why Social Media Monitoring is Important

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In today’s world, customers have come to rely on what other customers say about products and their consumer experiences. Facebook, Twitter, discussion boards, and online blogs are all valuable resources for insight on how people think about or respond to a particular company and its goods.

Here are 7 reasons why Social Listening is important for your business:

1) Social Media Strategy. You should incorporate social listening if you want to promote your business through social media. Finding out what is being said about your business or your brand is important in developing your social media strategy and it can save you money and time when you find our where your potential customers are most active.
2) Brand Reputation. Social listening is strategic tool in determining a Brand Reputation Strategy. It can successfully single out potentially bad situations or harmful conversations before it impacts your brand’s standing. Learning how to manage customer service issues on social media is an essential best practice.
3) Competitive Insights. Monitor conversations about your general industry, not only those about your business or your competitors. The goal is to find out why customers are typically dissatisfied with similar businesses or products. Feedback about your industry can give you insights for designing your overall business strategies.

Microsoft Social Listening puts you in the conversation

4) Performance Measurement. Social listening helps measure short-termed Social Media campaigns and long-term Social Media strategies. You can determine your social performance through analyzing quantitative metrics and qualitative metrics.
5) Benchmarking. By measuring the volume of conversation, social listening can be used to benchmark your brands to your competitors. Consumers look for reviews or relevant mentions about your service or product as part of their decision-making process. It is important for your company to have generated some social media conversations or potential customers might look elsewhere.social-listening

6) Key Influencers. You should create an Influencer Management Plan by developing relationships with those who love to talk about products, services, and customer service issues online and off. These “influencers” use word of mouth to reach out and impact a relevant marketplace.
7) Product Development. An utmost benefit of social listening is that is allows you to receive feedback about your business or industry. This feedback should be treated with the same importance as feedback from a focus group. You can learn constructive insights and tweak your business strategies to satisfy consumer needs. Honest criticism from consumers is valuable as it gives you an opportunity to enhance your product, customer service, or business strategies.

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10 Ways to Optimize Your Personal LinkedIn Profile!

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LinkedIn offers a great opportunity for personal branding. It allows you to create fleshed out profiles that are focused on building professional connections.  LinkedIn can be very useful for lead generation, networking, and job searches.  Because of the number of connections that can be made, it can be difficult for someone looking to hire in your industry to find you.  LindedIn allows searching connection by industry and jobs so it is important to optimize your profile with keywords that are related to these.

Here are 10 steps to optimize and improve your personal profile:

  1. Complete your profile. Be sure that all of your profile sections are complete without any obvious gaps.  You should treat your LinkedIn profile as a resume and include the following:
  • Your industry and location
  • A current position
  • Two past positions
  • Your education information
  • A minimum of 3 skills
  • At least 50 connections
  • A professional profile picture
  1. Get Written Recommendations. LinkedIn previously required 3 recommendations to have a complete status.  Although it is no longer a requirement, it is still important to include written recommendations from your managers, peers, customers, and direct reports. Recommendations that are written for specific roles show up underneath each position in which they are written.
  2. Add Skills And Get Endorsements. Endorsements are important for search results. The more endorsements you have for a specific skill, the more likely that you’ll come up in the search results when someone is searching for that skill.
  3. seo3  Search Engine Optimize Your Profile. Add keywords to various sections such as your summary, career history, and personal interests in order to optimize your profile to get found by key term searches.
  4. Use Keywords in Your Headline. Your headline is the first thing that people see on your profile.  It appears in various locations on LinkedIn so you should make it descriptive. Unless you change it, your headline will appear as your current or last position held.
  5. Add Media To Your Profile. Documents and images can add visual appear and make your profile stand out.
  6. Add Projects. Add a projects section to your profile and hyperlink the name of your projects to lead to the project’s website.
  7. Join Groups. According to LinkedIn, your profile is five times more likely to be viewed if you join and are active in groups.
  8. awards pic  Showcase Awards, Volunteer Experience, and Organizations and Causes That Are Important To You. What you do out of the office says as much about you as anything else and also contributes to a higher search ranking.
  9. Build Your Network. Once you have your profile optimized, work on building your network.  ???????????????????????????????????????
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5 Articles to Boost Your Company’s LinkedIn Effectiveness

LINKEDIN-FOR-BUSINESS

LinkedIn for small businesses can increase your company’s relationship currency with key contacts within your network.Here are 5 blog posts that will assist you in making  your company’s profile stand out on LinkedIn.
1) 10 Steps To Use LinkedIn For Small Business  provides 10 steps for the LinkedIn marketing beginner:

  1. Create A LinkedIn Company Page.Your business needs a LinkedIn company page to amplify your brand to distributors, association members, customers and others.
  2. Run Your Personal And Small Business Company Page As A PPC or SEO Campaign.  By running your personal and LinkedIn company page and personal profile as a pay-per-click (PPC) campaign, you can increase your company’s and content ‘findability.’ Include keywords in your headline, summary, anchored text, job descriptions and endorsements to be found on Google and LinkedIn searches.
  3. Find And Participate In A LinkedIn Group With Local ties. Join all 50 of your potential LinkedIn groups to be as accessible as possible by other group members. Regularly participate, in a non-promotional way, in 3-5 groups to network with other business owners, distributors and press.
  4.  Begin To Blog On LinkedIn.  Blogging is a new content networking tool and will help build your credibility and increase your business’ message’s reach when others share it to their network.
  5. Leverage Each Employee Within Your Small Business.  Train and leverage your small business employees as brand ambassadors to build your small business brand; telling your company story and accessing their incremental network.
  6.  Secure LinkedIn Endorsements.  You and your employees can use personal endorsements to build your small business’ reputation.
  7.  Secure LinkedIn Recommendations.  Since these recommendations are like referrals, you need to get as many as possible to make a difference with customers.
  8.  Showcase Your Work In Video, Slides, Interview, etc.  The real impact LinkedIn has is its ability to share work examples, thought leadership, research and a POV to help influence the purchase or relationship.
  9.  Send 6-8 Daily Status Updates.  Send at least 6 daily messages spread across 6AM to 12AM to increase your company’s exposure to your followers and your 2nd’ and 3rd-level connections.
  10.  Shine Up Your LinkedIn Curbside Appeal.  Audit and tune-up your profile to see immediate and measurable results.

HIE

2) A most interesting blog on LinkedIn company profiles is Jenni Cini’s Success Story: How Holiday Inn Express Effectively Used Humor to Reach Consumers on LinkedIn.  Jenni explains how Holiday Inn Express raised awareness with travelers on LinkedIn. Holiday Inn Express was in a competitive market for business and leisure travelser and it needed to set itself apart from the competition.  Their solution was to target sales and business consultants using two products – LinkedIn Sponsored Updates and LinkedIn Showcase PagesHoliday Inn Express highlighted content for its “Stay Smart” campaign featuring videos of comedic genius Jim Gaffigan asking travelers about their stays at the hotel chain.
Using LinkedIn Sponsored Updates and Showcase Pages, Holiday Inn Express:
▪    Increased followers from 7 to 1,622 in just 40 days
▪    Saw engagement twice that of LinkedIn benchmarks
▪    Reached click-through rates twice that of LinkedIn benchmarks
▪    Saw positive brand sentiment from member comments
By promoting humorous and useful content that resonated with their core audience, Holiday Inn Express increased engagement, established brand presence and built positive brand sentiment in a short period of time.

linkedin-network  3)  The blog 7 Advanced LinkedIn Strategies for B2B Marketing offers some great LinkedIn marketing advice for business to business companies.  It claims that LinkedIn is responsible for more than 80% of a business’s social media leads.  All the other social media platforms put together only amount to 19.67% of leads.  The blog provides 7 tips for LinkedIn marketing:

1.  Turn your company page into a lead generation page.
·        Create a clear and compelling pitch in your company description.
·        Make your Recent Updates section clickable and conversion-focused.
2.  Create a showcase page. A Showcase page should target one customer segment, and provide information that is relevant to them. Your Showcase page gets a larger header image, more above-the-fold update posts, and places to link back to your company. In this way, it differs from company pages in several key ways.

  • Make it conversion-primed, just like your company page.
  • It’s important to keep the name of the page short, so it won’t be truncated in the display sidebar.
  • In the Showcase page name, use a word that your audience will understand and relate to.

3. Use Advanced Search.  Advanced search is the single most powerful technique for directly finding targets.
4.  Save Searches.  Saved searches create a way to stay active in your prospecting.
5.  Search Groups. A great way to find blocks of leads is to search for groups, join these groups, maintain some level of activity in these groups, and nurture leads in that way.
6.  Start Groups.  As you join groups and interact with groups, you may identify an opportunity for another group to be formed. When you become the owner and moderator of your group, you gain leadership and recognition in the industry.
7.  Publish Content.  LinkedIn members who are publishing report that they’ve experienced a lot of success.

 4)  The fourth blog that I would recommend is Hubspot Blogs  – How to Use LinkedIn: Ultimate List of LinkedIn Tips.  Its list includes:
·         Customize your public profile URL.
·         Add a background photo to your personal LinkedIn profile.
·         Create a Profile Badge for your personal website or blog.
·         Optimize the anchor text for the blog/website links on your LinkedIn profile.
·         Search engine optimize your profile.
·         Show work samples.
 5)  6 Ways to Promote Content on LinkedIn offers useful tips to elevating and marketing your LinkedIn content:    
1. Post daily, and post right.               linkedin coffee
2. Build your following.
3. Use Groups.
4. Use Pulse, LinkedIn’s Publishing Platform
5. Add content to your publications list.
6 Buy some Sponsored Updates advertising

Posted in Articles I Recommend, Effective Blogging, Email Marketing Best Strategies, LinkedIn, Social Media Best Strategies, Social Media Strategy | Tagged , , , | Leave a comment

5 of the Most Useful Articles on YouTube for Business

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While researching how to use YouTube for business, I have come across 5 detailed articles which can really help a business to get started.

  1. Top 10 YouTube Tips for Small Businesses

This article gives you 10 useful tips to use YouTube to mass market an audience.  YouTube videos are potentially a powerful tool for business but they need to be used in the right manner.  This article offers advice on the dos and don’ts of using YouTube.

  • Create and customize your channel.
  • Add subtitles
  • Don’t overuse annotations
  • Act to remove offensive comments
  • Engage within the YouTube community
  • Organize your content
  • Don’t overlook tags
  • Promote your YouTube Videos Elswhere
  • Use YouTube’s free analytics tools
  • Don’t neglect your channel

2.      YouTube For Business: Top Ten Strategies & Best Practices

This article provides YouTube strategies and best practices that cater to the C Generation – those that ‘care deeply about creation curation, connection and community.’  This  C Generation is made up of 80% millennials which are the core YouTube audience.  Since this audience is most likely to use mobile devices, YouTube videos should be optimimized for all viewing platforms.  Here are the 10 strategies and practices that this article suggests:

  1. YouTube is a Tool.
  2. Make Content, Not Ads.
  3. Become The Face of Your Business.
  4. Everyone Starts at Zero.
  5. Leverage the New One Channel Design.
  6. Push People To Your Website.
  7. Utilize Paid Views.    C
  8. Collaborate.
  9. Leverage YouTube Videos For SEO.
  10. Call To Action.

YouTube blackwhite

3.      The Marketing Value of YouTube is a blog on what YouTube can do for your business.  The blog stresses that in order to get benefit from having a presence on YouTube as a marketer, your strategy needs to harness the nature of user intent, rather than work against it. Providing relevent content can help viewers get familiar with your brand better. YouTube can also benefit you in other ways:

  • Social Network Integration
  • Video remarketing opportunities
  • More effective PR campaigns

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4.      The next article I suggest reading is YouTube Keyword Tool and Video Optimization Techniques.  It covers the topic of choosing relevent keywords and explains the YouTube keyword tool which can generate new keyword ideas. Results can be tailored to more than 40 languages and more than 230 countries.  The article emphasizes the importance of keywords such as:

  • Names (celebrities)
  • Titles (movies, shows)
  • Quotes
  • Actions/verbs
  • Objects in the video (cars, etc.)
  • Emotions (funny, hilarious)

5.      How to Advertise for Free on YouTube & Leverage Your Video SEO! is an brief but interesting article on how to configure a YouTube to have an embedded link in the video which leads back to your website.  It gives step-by-step instuctions on how to accomplish this.  In addition to this free advertising, you can have analytics under the “Videos” tab in each of your different campigns which let you see:

  • What percentage of your video viewers actually watch
  • How many Impressions your Call to Action received
  • How many clicks your Call to Action received
  • Click-thru-Rate
Posted in Articles I Recommend, Effective Blogging, Email Marketing Best Strategies, Social Media Best Strategies, Social Media Strategy, YouTube | Tagged , , , , | Leave a comment

5 Google+ Tips to Market Your Business

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Google+ is so much more than Google‘s version of Facebook or Twitter.   Google+ can be used as an all-in-one office taskmaster and communication tool.  It offers features that business owners can use like hosting video conferences, collaborating with colleagues, and filtering email.  Many businesses are including it as an integral part of their social media strategy.

As Google requires all Gmail users to have a Google+ account, it is not surprising that it has over 250 million users.  With these numbers, it just makes sense to incorporate Google+ into your marketing strategy.  Here are five tips to make the most of Google+’s features in marketing your business.

  1. Be Sure To Include Keywords and Relevant Links on Your About Page.

Your About page presents an incredible way to offer an instant     impression of your company.  You can also direct prospective     customers to the most relevant website pages by using links.  Include things about your business that searchers will want to know.  Also include copy that is both marketing-savvy and SEO-friendly. Google+ lets you use bullets in your description so that you can create a simple to read list of your services or products.

  1. Engage Within Relevant Conversations and with Relevant Users.

This is the number one rule for accomplishment within a social platform or community.  Your business’s success within Google+ is a direct result of how engaging you choose to be on both your business and personal pages.

  1. Use Google+ Events to Connect With Your Entire Audience.

        The Events feature is a recent addition to Google+ and allows you to send customized invitations to anyone.  It also conveniently syncs with Google Calendar and will show up   automatically when an event is confirmed by a user.  Additionally, it will send out googlehangoutinvitations to parties, webinars, work functions, and Google+ Hangouts.

  1. Set up Google Authorship for SEO Benefits.

Setting up Google Authorship is easy and useful as it is how Google authenticates and begins to “trust” you a source of quality content.  It enables you to identify yourself through your Google+ profile and then link back and forth between it and your content. Google Authorship is the best way to utilize    Google+ SEO benefits.  It will help you stand out from the crowd, add a human element to your content, increase awareness of your Google+ page, improve your chances of   showing up in personalized searches, and increase your click-  through rates.  Be sure to add a link to your Google+ profile on all of your blog posts.

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  1. Optimize for Best Search Results and Post Often.

It is extremely important to include keywords within your posts so that they appear in search results.  When your social connections are taken into account, Google’s Social Search results are more relevant.  Search results will show up more often when your Google+ posts are more content-based.

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5 Hot Pinterest Blogs to Help You Grow Your Business

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Pinterest is an online pinboard where the content is driven entirely by visuals.  An image must be involved in order to share something on this social bookmarking site.  Pinterest allows you to share images you upload directly or find online.  You can share your pins on Twitter and Facebook.  The Pin It button lets you share directly in your browser from any webpage.

To learn more about using Pinterest for business, I would recommend these 5 blog posts:

  1. How Bloggers Can Use Pinterest

I thought this blog was pretty good at giving general information about using Pinterest.  Blogging expert, Susan Gunelius, shares how to find creative ideas for blog posts. Pinterest lets you browse pinboards looking for keywords that are related to your subject and find images and videos that will get your blog audience talking.  Susan talks about sharing these images and videos and pinning content published by other people.  In this way you can start building relationships to lead to blog growth.

2.  7 Ways to Grow Your Blog With Pinterest

This was another good blog on using Pinterest to grow your blog.  This blog, found in the Social Media Examiner, outlines 7 easy ways to use Pinterest to grow your business blog and engage further with your online audience.  According to the blog, here are the 7 best ways to get this done:

  1. Create a blog think tank.
  2. Search Pinterest for new content inspiration.
  3. Write articles that relate to Pinterest’s most popular categories.
  4. Shine the light on another pinner’s photo or video pins.
  5. Make your Website Pinterest-friendly.
  6. Follow other pinners in your field of interest.
  7. Include calls to action in your descriptions.

 3.  How to Use Pinterest to Dramatically Boost Blog Referral Traffic     Pinterest ultimate list

This blog from Socialmouths  reminds the blogger to keep things fresh and to be active on Pinterest.  Besides helping  your pins in the Smart Feed , it will help keep your presence relevant.  I like that it presents some sound tips to get immediate, long-term referral traffic from Pinterest to your blog:

  • Build a solid Pinterest presence
  • Think KEYWORDS when you are naming your Pinterest boards and writing descriptions
  • Use a Pinterest for Business Account
  • Add a Pinterest Pin-it button to your blog
  • Design a Pinterest-friendly image for every blog post

PinIt4.  The Social Craft contains an article entitled How to Drive Traffic With Pinterest: One Blogger’s Success Story.  I included this article since it shows how Isra Hashmi, a content blogger with Frugalette,  was successful in driving traffic with Pinterest.  Her interview explains why she changed her strategy to make Pinterest her number one referral source.  Isra shares some of her favorite strategies such as focusing on what her boards looked like on the Pinterest app, picking a cover with words, and making the name of her Pinterest boards unique and catchy.

5.  How to Use Pinterest for Business: “Getting Started” Guide for Beginners is a simple step by step guide for the novice pinner.  I liked this blog as it was very plain and straightforward about what you should do on Pinterest to get started marketing your business.  The blogger, Rebeka Radice , offers facts, terminology, advice on content, and Pinterest marketing tips.

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What is Twitter and how can it help market your business?

twitter logo     Twitter is a microblogging platform which allows registered users to post and send short messages…Tweets…to other registered users. It has become extremely popular with the social networking crowd and is used worldwide.  Search engines like Google and Bing have even indexed Tweets in order to make them searchable.

Since Twitter offers a user the option to target audiences by keyword, zip code, or sentiment, it can be a potent source of marketing research.  Using Twitter’s Advanced Search gives you the ability to find possible customers or provide customer service in real-time.  It offers several methods to find the right target audience for your business.

There are 3 vital fundamentals required to ensure your marketing effort through Twitter is successful:

  • Meaningful Content
  • A Targeted Audience
  • Authentic Helpfulness

Utilizing Twitter for marketing your business can be a challenging for a beginner.  It is important to start a chain reaction when people click a link in a tweet…the more people who read your article…the more people will likely share your article. Improving the clickthrough rate of your tweet will get your site more activity and exposure.   The extra traffic that can be generated will give you the opportunity for increased sales and, ultimately, increased revenue.

14 Ways to Increase Your Clickthrough Rate on Twitter appeared in my inbox this morning just in time for my blog.  I subscribe to Hubspot’s blogs and this one immediately caught my eye. With such a great title, who couldn’t resist checking it out.  Since link clicks account for 92% of all the communication within tweets, obtaining more of them gives you the best chance of gaining shares and views of your content. Here are the 14 ways this blog recommends to get more link clicks on your tweets:

  1. Use clear language.
  2. Use the article title or headline.
  3. Use verbs.
  4. Post fewer statistics.
  5. Tweet on the weekend.
  6. Tweet in the afternoon.
  7. Use images.
  8. Space out your tweets.
  9. Use hashtags.
  10. Ask for action.
  11. Don’t necessarily place the link at the end of the tweet.
  12. Talk about Twitter.
  13. Talk about and link to infographics.
  14. Make sure your links work.

twitter hashtag

Twitter allows users to tag their Tweets using #hashtags.  Hashtags are a word, or group of words after the # sign.  They provides context to Tweets and designates them as being part of a specific conversation.  Hashtags can be used in a marketing campaign to create a temporary community or start a discussion about a particular topic.  You should use hashtags to:

  • brand your business and marketing campaigns
  • expand the reach of your content updates
  • catch real-time trending topics

Utilizing hashtags on Twitter allows you a way to engage your brand with your market.

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